Think about your day-to-day work: answering emails, attending meetings, carrying out your work tasks… Now, add to all this the need to create content for your company’s blog . You probably won’t do the math, right? This problem is very common in many companies, businesses that want to start their content marketing but cannot, due to lack of time or resources. Does it ring a bell?
Content creation is a more difficult task than it sounds. It is not just about sitting in front of a computer and starting to write, but it is necessary to have a strategy and a methodology behind it . Content marketing consists of analyzing your buyer persona , knowing what they are looking for on the internet and what their problems and concerns are, and based on that, making pieces of content that help them solve those questions.
Therefore, the first thing you should ask yourself before launching a content marketing strategy is if you are trained for it. There is no use trying and staying halfway, to get good results you have to be constant . If you think that you will not be able to carry it out on your own, then it is time to consider outsourcing the content by capital smart city islamabad .
“The first thing you should ask yourself before starting a content marketing strategy is if you are capable of it”
Signs that you should outsource content
- If you do not have enough experience to do so: It is not a shame to assume that one does not have enough capacity to generate relevant and quality content. The copywriters or content managers are people with specific training and writing skills. In addition, they are experts in digital marketing , which means that they have all the necessary bases to make those pieces attractive and position well in search engines so that your target audience can find them quickly.
- If you need to give a different perspective to the content: When you are fully involved in an issue, it is difficult to see things in perspective. For this reason, on many occasions writing posts internally means losing freshness and creativity . An online marketing agency can help you innovate, acquire a different point of view, write about new topics … In short, it can provide you with all the ‘expertise’ that only a professional in the field has.
- If your company is in the process of expansion: Businesses that are immersed in a period of development are subject to constant changes and many internal restructuring. This makes it very difficult to focus efforts on content marketing, when it is precisely one of the elements that can help the most in said expansion. Articles focused on SEO will be able to position themselves well, with the consequent increase in web traffic and the capture of leads , thus improving your online business.
“On many occasions, writing posts internally means losing freshness and creativity “
False myths about content outsourcing
- You will lose control over your content: Many believe that outsourcing content means not having a voice or vote in its creation, but this is not the case. The company continues to play a very important role in the generation of these pieces, as no one knows the products and services you offer better than you , as well as your target audience. For content outsourcing through an agency to work, there needs to be a good relationship (and communication) between both parties . These will be some of your tasks in content outsourcing:
- Define the business keywordsfor which you want to position yourself on the internet.
- Provide company informationthat helps to produce more specialized content.
- Conducting interviews and questionnairesso that copyists can obtain first-hand information.
- Approval and validation of the contentsbefore their publication on the blog.
- Many best low cost content to the reverse: The algorithm Google is getting smarter and now valued more quality than quantity. Many companies make the mistake of basing their content strategy on economic cost, hiring the services of the digital agency that asks for the least money for the largest number of posts possible. This will only make you waste money, because producing quickly means losing quality and Google does not like that . Bet on a partner that guarantees you experience and professionalism, even if the number of posts you make on the blog is smaller. In the long run, you will win.
- Deterioration of the brand image: Companies tend to think that there is nothing like doing things internally to guarantee the good reputation of the company, and in part they are right. However, you cannot be an expert in everything and in certain matters outsourcing is essential. Leaving the management of inbound marketing to an agency does not mean that it will belittle your brand image, quite the contrary. It is about teamwork in which you will have a lot to say and contribute. As experts, you will be able to make the most of the knowledge that the agency contributes to you, but always under your command.
Still having doubts about content outsourcing? Maybe it will help you to download this guide on ‘How to write a business blog’ .